4,000,000,000
Active accounts
In 2015, there are 4 billion active social media accounts.
77
% follow
77% of people follow at least one brand on social media.
60
% watch
60% of visitors watch a web video before reading the text on the same page.
67
% buy
67% of people would prefer to buy from a brand they follow on social media.
Are you leaving your mark?
Did you know that people retain :